As part of the website promotion unit. Certificate in Web Content Creation & Management (CWCCM) programme I am undertaking, I have been asked to create a plan for driving up web traffic for this blog site. This assignment forms part of the website promotion unit.
As part of my research I visited many sites, but found that most of them (Wikipedia included) tended to delve into complex explanations of the algorithms that were used to enable search engines to rank sites, I did however find this site that offered a simplistic overview, along with some clearly defined actions to take away and implement.
As my personal blog resides on a WordPress platfom, I also located this information relating to using the standard WordPress features to improve Search Engine Optimization as well as some additional plugins available for WordPress.
So what am I going to do with this information to better ‘market’ my blog?
Use the keywords that I anticipate people will be searching for, throughout my blog entry (although not in every sentence!)If I ever change my WordPress theme, then I will ensure that I select a theme that allows my content to sit as close to the top of the page as most search engines only search the top 1/3 of a page before moving on.Make better use of pingbacks, blogrolls and trackbacks. The more my blog is ‘connected’ then the more chance there is of it’s search engine rankings increasing.Research and install a plugin that will allow me to add meta-tags to my site.There’s quite a bit for me to be getting on with there, but hopefully it will be a worthwhile investment of time and effort.
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